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FEATURED WHITE PAPERS & RESOURCES |
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| The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path |
 Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers. |
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| Live Help: The Power of Click to Call and Click to Chat |
 This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. |
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| ROI of Common Short Code and SMS Mobile Marketing |
 Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. |
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| Cooperative Marketing Best Practices 2008 |
 This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts. |
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SPECIAL REPORT |
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Making the Leap from Supplier to Strategic Business Partner
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In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend. |
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